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Amazon's 47% AWS Growth Forecast Raises the Stakes for AI Spending

Amazon's 47% AWS Growth Forecast Raises the Stakes for AI Spending

Morgan Stanley's bullish Amazon call rests on faster AWS growth, rising cloud margins and heavy infrastructure investment. A separate nuclear agreement shows how urgently Amazon is trying to secure power for that expansion.

Amazon gained nearly 5% on October 19 after Morgan Stanley made the stock a top pick and raised its price target to $350 from $335. The more important number was the bank's forecast that Amazon Web Services revenue could grow 47% in 2027 and 42% in 2028. Those estimates turn the investment case into a test of whether enormous AI spending can produce durable cloud demand.

A higher bar for AWS

Morgan Stanley analyst Brian Nowak expects AWS to benefit from roughly two million additional Nvidia GPUs deployed across Amazon's infrastructure in 2027 and 2028. The bank also sees AWS operating like a "rule of 90" business, with growth and margin adding to roughly 90 percentage points. That framework supports an estimate of about $16.50 in Amazon earnings per share for 2028.

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The forecast is aggressive. AWS grew 37% in the second quarter of 2026, while operating income reached $16.6 billion on $42.2 billion of sales, a margin near 39%. Morgan Stanley's case therefore requires growth to accelerate from an already strong level while margins remain resilient as Amazon buys chips, builds data centers and secures power.

Power becomes part of the cloud strategy

Amazon also agreed to provide milestone-based funding for feasibility work on a proposed 960-megawatt small modular reactor project in Indiana. X-energy and American Electric Power plan to study a 12-unit Xe-100 facility near the former Breed generating station. The project is not an operating asset or guaranteed source of electricity yet, but it shows how power availability has become a strategic constraint for cloud expansion.

That distinction matters for investors. The nuclear agreement may improve Amazon's long-term access to electricity, but it adds no disclosed near-term revenue and remains subject to development, regulatory and construction risk. It should not be treated as proof that the AWS growth forecast will be achieved.

What the next report must show

Amazon reports third-quarter results on October 29. AWS growth, operating margin and capital-spending guidance will reveal whether the company is converting chip availability into paying workloads. A sustained acceleration would support Morgan Stanley's thesis. Slower growth or a sharp margin trade-off would make the $350 target more dependent on distant assumptions.

The stock move reflects renewed confidence, but the forecast is not yet an outcome. Investors are paying for execution across compute capacity, customer demand and power supply at the same time.

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Amazon's AI Upside Now Depends on More Than AWS Growth

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Amazon's AI Upside Now Depends on More Than AWS Growth

Morgan Stanley's $350 Amazon target combines faster AWS growth with robotics savings, Bedrock adoption and AI shopping. The range of assumptions explains both the upside case and the risk in today's valuation.

Amazon's 5% rally on October 19 followed a Morgan Stanley upgrade that raised the price target to $350 and made the company a top pick. The headline focused on AWS, but the note also tied the valuation to robotics, AI shopping and Bedrock. That broader mix matters because cloud growth alone does not explain the full earnings forecast.

The cloud case is demanding

Morgan Stanley expects AWS revenue to rise 47% in 2027 and 42% in 2028, up from earlier estimates of 41% and 37%. The bank linked the revision to Nvidia's indication that AWS could deploy about two million additional GPUs across those two years.

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It also expects AWS operating margins of 42% in 2027 and 44% in 2028. Combined with other businesses, those assumptions produce estimated Amazon earnings of roughly $16.50 a share in 2028. Applying about 21 times that figure supports the $350 target.

A wider operating story

The note identified two less obvious levers. Better visibility into Bedrock, Amazon's managed generative AI service, could show that customers are using more than raw computing capacity. AI shopping agents could also influence retail conversion and advertising economics, though the holiday season will provide only an early signal.

Robotics offers a more measurable path. Morgan Stanley estimates that each additional 10% of global units processed through robotics-enabled fulfillment centers could generate $2 billion to $4 billion in annual savings. That is an analyst estimate, not company guidance, but it gives investors a way to test whether automation is improving unit economics.

The valuation leaves little room for a mixed outcome

Morgan Stanley outlined a $220 bear case and a $410 bull case. That range shows how sensitive the stock is to growth, margin and multiple assumptions. At the price quoted in the source, the $350 target represented about 33% upside after the rally, less than the roughly 40% measured from the prior close.

The most useful question is therefore not whether Amazon has several AI opportunities. It clearly does. The question is whether AWS demand, retail automation and new AI services can advance together quickly enough to offset the capital required to build them.

Amazon's next earnings report should be judged on that combined scorecard: AWS growth, cloud margin, capital spending and evidence that Bedrock or robotics is contributing to profit. A strong result in only one area would leave much of Morgan Stanley's valuation case unproven.

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Amazon is funding development of a proposed 960-megawatt nuclear plant at a former coal site near Terre Haute, Indiana, and would become its first power customer if the project is built.

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