Netflix’s Valuation Looks Modest Until Growth Slows

Netflix trades near Disney’s earnings multiple despite much faster growth and wider margins. The discount is meaningful only if its next report shows that slower quarterly growth is temporary.
Netflix shares have fallen sharply even as the business has outgrown its largest media peers. As of October 13, the stock traded at 21.6 times trailing earnings, almost identical to Disney’s 21.9 times. Yet Netflix increased revenue 16.0% over the latest 12 months, versus 4.6% for Disney, and posted a 29.7% operating margin compared with Disney’s 15.2%.
That contrast makes Netflix look inexpensive relative to its operating performance, but it does not settle the valuation question. Amazon traded at 20.6 times earnings while growing revenue 15.8%, though its cloud, retail and advertising mix makes the comparison imperfect. Comcast’s 6.6 multiple came with just 0.6% revenue growth. Apple’s 38.8 multiple reflected a different business model and a much larger installed-device ecosystem.
Netflix’s own trajectory provides the more useful test. Management attributed recent growth to more memberships, higher prices and advertising. It expects $3.0 billion of advertising revenue in 2026 within a total revenue forecast of $51.2 billion. Advertising is therefore growing into a meaningful business, but it still represents less than 6% of the company’s projected annual revenue.
Margins have improved more consistently than growth. Netflix’s trailing operating margin rose from 17.5% three years earlier to about 30%, and the company guided to a 33.2% margin for the third quarter after reporting 32.6% in the second. That expansion supports the current multiple because more of each subscription dollar is reaching operating profit.
The risk is deceleration. Second-quarter revenue grew 13.4%, down from 16.2% in the first quarter, and management guided to 12.0% growth for the third quarter. Netflix is scheduled to release those results on October 20. A result near guidance, paired with durable margins, would support the view that the share decline has compressed valuation faster than business quality. A deeper slowdown would make the apparent discount less compelling.
Netflix does not need to match Apple’s multiple to offer value. It needs to prove that pricing, advertising and engagement can sustain double-digit growth without sacrificing the margin gains investors are already capitalizing.
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