Freddy's Adds Three Hershey Desserts for Holiday Promotion

Freddy's Frozen Custard & Steakburgers is partnering with Hershey on three limited-time frozen-custard desserts. The promotion runs from November 4, 2026, through January 5, 2027, at participating locations in the United States and Canada.

The Peanut Butter Blossom Cookie Concrete combines vanilla custard, cookie dough, Reese's Peanut Butter Sauce and Hershey's chocolate chips. The Heath Caramel Cheesecake Concrete adds Heath toffee, caramel, cheesecake, whipped cream and cinnamon streusel. A Hershey's Snowfall Sundae uses chocolate sauce, marshmallow sauce and chocolate chips.

Freddy's is also returning its French Onion Steakburger, made with two patties, Swiss cheese, grilled and crispy onions, and French-onion aioli. Orders are available in restaurants, at drive-throughs and through the company's app for pickup or delivery.

The campaign includes a movie tie-in. During the promotional period, customers can receive an offer to buy two tickets and get two free for the film Hershey, scheduled for a nationwide theatrical release on November 25.

Freddy's operates more than 600 locations across the United States and Canada. That footprint gives Hershey's brands additional seasonal visibility, but the announcement does not disclose ingredient volumes, licensing economics, participating-store counts or expected sales.

For Hershey investors, this is a small brand-marketing development rather than a material financial catalyst. Its value lies in keeping Reese's, Heath and Hershey's products visible in an out-of-home dessert channel during the holiday season. The commercial effect cannot be measured until the companies disclose sales or repeat the partnership.