Adobe's AI Usage Is Growing Faster Than Its Backlog

Adobe delivered 13% reported revenue growth and more than 150% growth in AI-first ARR, but remaining performance obligations rose only 8%, keeping monetization under scrutiny.
Adobe's fiscal third quarter offered evidence that customers are using its AI products at scale. It also left investors with a harder question: how quickly will that usage convert into durable contracted revenue?
Revenue rose 13% as reported to $6.76 billion, and non-GAAP earnings per share reached $6.13. Adobe raised its full-year targets to $26.576 billion to $26.626 billion of revenue and $24.45 to $24.50 of non-GAAP EPS.
The strongest operating signal came from AI adoption. AI-first annual recurring revenue exceeded $650 million and grew more than 150% from a year earlier. Firefly ending ARR from the app and credit packs increased 40% from the prior quarter. Creative freemium monthly active users passed 100 million, up more than 70%.
Those figures show reach, but they measure different stages of the funnel. Freemium users indicate product exposure. Credit consumption shows activity. ARR shows contracted or recurring monetization. Investors need all three to rise without heavy discounting or damage to Adobe's high-margin subscription model.
The counterpoint is remaining performance obligations, which grew 8% to $22.16 billion. Current RPO rose 9%. Both were slower than reported revenue growth, which can indicate that the future contracted base is not accelerating as quickly as current usage. It is not a forecast of decline, but it explains why the market remains skeptical despite solid quarterly results.
Cash generation stayed strong. Operating cash flow reached a quarterly record of $2.52 billion, and Adobe repurchased about 9.5 million shares. The company had approximately $24.55 billion left under its April 2026 buyback authorization.
Leadership is also changing. Anil Chakravarthy becomes president and chief executive on Dec. 1, while Shantanu Narayen moves to executive chair. Chakravarthy inherits a company with a large installed base and fast-growing AI engagement, but also pressure to prove that generative tools expand Adobe's economics rather than commoditize creative work.
The next phase is therefore about conversion. Adobe must turn free users into paying customers, grow Firefly and agentic products without eroding core pricing, and lift net new ARR. The quarter showed that AI demand exists inside Adobe's ecosystem. It did not yet settle how valuable that demand will be.
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