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Institutional investment manager

ASSET ADVISORY GROUP, INC.

CIK 0002110402

SEC filing
Reported holdings value
$231.71M
Reported positions
121
Report as of
2026-09-30
Filed on
2026-10-20

Reported holdings & quarterly changes

Compared with Q2 2026. All security classes provided by the filing are included.

AAPL
APPLE INC
037833100
COM
Share · SH
63,898$21.28M9.18%-473-0.73%Reduced
VCSH
VANGUARD SCOTTSDALE FDS
92206C409
SHRT TRM CORP BD
Share · SH
153,175$11.83M5.11%+2,917+1.94%Increased
BRK-B
BERKSHIRE HATHAWAY INC DEL
084670702
CL B NEW
Share · SH
22,958$11.43M4.93%-290-1.25%Reduced
KEY
KEYCORP
493267108
COM
Share · SH
479,123$9.62M4.15%00.00%Unchanged
DFAC
DIMENSIONAL ETF TRUST
25434V708
US COR EQU 2 ETF
Share · SH
214,282$9.52M4.11%——Newly reported
VUG
VANGUARD INDEX FDS
922908736
MRNGSTR GRWT ETF
Share · SH
100,903$9.09M3.92%——Newly reported
VIG
VANGUARD SPECIALIZED FUNDS
921908844
DIV APP ETF
Share · SH
36,308$8.47M3.66%+482+1.35%Increased
SCHD
SCHWAB STRATEGIC TR
808524797
US DIVIDEND EQ
Share · SH
241,689$7.86M3.39%-1,262-0.52%Reduced
SPY
STATE STR SPDR S&P 500 ETF T
78462F103
TR UNIT
Share · SH
9,589$7.31M3.16%-151-1.55%Reduced
JPIE
J P MORGAN EXCHANGE TRADED F
46641Q159
INCOME ETF
Share · SH
159,080$7.14M3.08%+7,968+5.27%Increased
SCHB
SCHWAB STRATEGIC TR
808524102
US BRD MKT ETF
Share · SH
230,913$6.77M2.92%+1,092+0.48%Increased
PYLD
PIMCO ETF TR
72201R585
MULTISECTOR BD
Share · SH
262,124$6.66M2.87%-2,184-0.83%Reduced
XLK
SELECT SECTOR SPDR TR
81369Y803
ST STR TECHN ETF
Share · SH
30,474$5.97M2.57%——Newly reported
QQQ
INVESCO QQQ TR
46090E103
UNIT SER 1
Share · SH
6,788$5.02M2.17%+73+1.09%Increased
MSFT
MICROSOFT CORP
594918104
COM
Share · SH
9,669$4.96M2.14%-22-0.23%Reduced
AMZN
AMAZON COM INC
023135106
COM
Share · SH
17,254$4.3M1.86%+8+0.05%Increased
TSLA
TESLA INC
88160R101
COM
Share · SH
10,674$3.79M1.63%00.00%Unchanged
GOOGL
ALPHABET INC
02079K305
CAP STK CL A
Share · SH
10,274$3.53M1.53%-66-0.64%Reduced
VTV
VANGUARD INDEX FDS
922908744
MRNGSTR VAL ETF
Share · SH
15,709$3.39M1.46%——Newly reported
VXUS
VANGUARD STAR FDS
921909768
VG TL INTL STK F
Share · SH
39,298$3.34M1.44%+3,079+8.50%Increased
GOOG
ALPHABET INC
02079K107
CAP STK CL C
Share · SH
9,369$3.19M1.38%-2-0.02%Reduced
VNQ
VANGUARD INDEX FDS
922908553
REAL ESTATE ETF
Share · SH
35,232$3.16M1.36%+1,120+3.28%Increased
IEFA
ISHARES TR
46432F842
CORE MSCI EAFE
Share · SH
31,069$3.01M1.30%-672-2.12%Reduced
JPM
JPMORGAN CHASE & CO
46625H100
COM
Share · SH
8,142$2.69M1.16%00.00%Unchanged
META
META PLATFORMS INC
30303M102
CL A
Share · SH
3,610$2.62M1.13%-19-0.52%Reduced
NVDA
NVIDIA CORPORATION
67066G104
COM
Share · SH
11,337$2.59M1.12%-51-0.45%Reduced
FNDX
SCHWAB STRATEGIC TR
808524771
FUNDAMENTAL US L
Share · SH
82,013$2.58M1.11%+342+0.42%Increased
URTH
ISHARES INC
464286392
MSCI WORLD ETF
Share · SH
12,298$2.54M1.09%-1,137-8.46%Reduced
VTI
VANGUARD INDEX FDS
922908769
MRNGSTR TTL STK
Share · SH
6,124$2.29M0.99%——Newly reported
JNJ
JOHNSON & JOHNSON
478160104
COM
Share · SH
7,306$1.93M0.83%-20-0.27%Reduced
IWM
ISHARES TR
464287655
RUSSELL 2000 ETF
Share · SH
6,395$1.78M0.77%-100-1.54%Reduced
DFAS
DIMENSIONAL ETF TRUST
25434V500
US SMALL CAP ETF
Share · SH
22,144$1.71M0.74%+2,448+12.43%Increased
CAT
CATERPILLAR INC
149123101
COM
Share · SH
2,026$1.64M0.71%-29-1.41%Reduced
DE
DEERE & CO
244199105
COM
Share · SH
2,296$1.54M0.67%00.00%Unchanged
HD
HOME DEPOT INC
437076102
COM
Share · SH
5,323$1.51M0.65%+1+0.02%Increased
XOM
EXXONMOBIL HOLDINGS CORP
30233Q108
COM SHS
Share · SH
8,810$1.43M0.62%——Newly reported
DVY
ISHARES TR
464287168
SELECT DIVID ETF
Share · SH
9,225$1.4M0.61%+31+0.34%Increased
DFIC
DIMENSIONAL ETF TRUST
25434V799
INTL CORE EQUITY
Share · SH
36,234$1.36M0.59%+1,245+3.56%Increased
PFF
ISHARES TR
464288687
PFD AND INCM SEC
Share · SH
44,133$1.3M0.56%+51+0.12%Increased
PM
PHILIP MORRIS INTL INC
718172109
COM
Share · SH
6,623$1.26M0.55%+1+0.02%Increased
IWR
ISHARES TR
464287499
RUS MID CAP ETF
Share · SH
9,523$1.02M0.44%-35-0.37%Reduced
COR
CENCORA INC
03073E105
COM
Share · SH
3,284$986.02K0.43%00.00%Unchanged
BMY
BRISTOL-MYERS SQUIBB CO
110122108
COM
Share · SH
15,254$951.85K0.41%-800-4.98%Reduced
INTC
INTEL CORP
458140100
COM
Share · SH
7,824$940.68K0.41%00.00%Unchanged
VO
VANGUARD INDEX FDS
922908629
MRNGSTR MID CAP
Share · SH
11,207$878.9K0.38%——Newly reported
LMT
LOCKHEED MARTIN CORP
539830109
COM
Share · SH
1,666$848.48K0.37%00.00%Unchanged
DINO
HF SINCLAIR CORP
403949100
COM
Share · SH
7,904$848.26K0.37%00.00%Unchanged
MRK
MERCK & CO INC
58933Y105
COM
Share · SH
5,765$837.74K0.36%00.00%Unchanged
AMGN
AMGEN INC
031162100
COM
Share · SH
1,902$801.71K0.35%00.00%Unchanged
DFAX
DIMENSIONAL ETF TRUST
25434V880
WORLD EX US CORE
Share · SH
20,816$770.59K0.33%+60+0.29%Increased
1–50 of 133 reported positions and changes

How to read this table

This table shows the institution’s holdings reported to the SEC for the selected quarter and changes compared with the previous quarter.

Security / CUSIP
The security’s ticker symbol, such as AAPL, alongside its CUSIP, a unique security identifier. If no ticker is available, the security may be identified by its CUSIP only.
Class / Position
The security type or share class as stated in the filing, such as common stock (COM) or a specific class of shares.
Shares / Units
The number of shares or units the institution reported holding.
Value (USD)
The total value of the position in US dollars as of the reporting date.
Weight
The position’s share of the total reported holdings value. For example, a 12.55% weight means AAPL accounts for approximately 12.55% of that reported value.
Share change
The change in the number of shares compared with the previous quarter. A plus sign (+) indicates an increase; a minus sign (−) indicates a decrease.
Change %
The percentage change in the number of shares compared with the previous quarter. For example, +52.25% means the reported share count increased by approximately 52.25%.
Reported activity
Increased: the reported quantity rose. Reduced: it fell. Unchanged: it stayed the same. Newly reported: the position appears in the current filing but not in the previous one. No longer reported: it appeared in the previous filing but not in the current one.

Important: These changes compare quantities reported in filings; they do not necessarily document the exact timing of purchases or sales. In particular, “Newly reported” does not necessarily mean the security was purchased during that quarter.

Source: FMP Ultimate / SEC Form 13F. Report as of 2026-09-30; filed 2026-10-20. Changes compare reported quantities, not confirmed transactions. “Newly reported” and “No longer reported” do not establish exact purchase or sale dates. 13F covers reportable securities, not the institution’s total assets under management.